Product categories

The segments the catalogue is organised into — beverages, condiments, produce and the rest. Open one to see the products it holds.

Title
All categories

Where the money is

Each category is a market segment with its own performance. Revenue first, then the spread of products behind it.

Title
Revenue by category

Portfolio balance

Revenue and range don't always line up. A category can earn well on few lines, or spread wide and earn little — the gap between the two charts is where the portfolio questions are.

Title
Products per category